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Wednesday, August 20, 2008

Ad Wars

The McCain campaign has put out this ad which hits hard at Obama's economic views:

Meanwhile, the Obama people have tossed out this subtle slam at McCain:

It seems inoffensive enough until you realize that the implication of it is that Barack Obama has been faithful to his family in contrast to you-know-who. Classy.

There are two kinds of negative ads. One kind criticizes an opponent on the basis of his or her record. These types of negative ads are perfectly acceptable in a political campaign. The other type of negative ad criticizes an opponent on the basis of matters mostly irrelevant to the campaign. Obama's ad, while ostensibly a positive look at Obama's character, is actually a swipe at McCain for the circumstances by which he came to be married to his current wife almost thirty years ago.

I leave it to the reader to decide which type of negative ads these two are.

RLC