A recent Zogby poll of 18 to 24 year olds finds that:
Young Americans entering the workforce overwhelmingly value honesty and integrity, with 92% saying they believe that doing the right thing is more important than getting ahead in their careers-but there is also a strong undercurrent of competing values, placing loyalty to friends, love and getting ahead personally above honesty in business dealings.
In addition to the 34% who say that doing the right thing can be too costly, another three-in-ten (31%) say ethics are important as long as they do not compromise personal goals.
In other words, doing the right thing is important for a significant fraction of this age group only so long as it doesn't get in the way of their ambitions. Lying is wrong, for example, except when it's necessary to advance oneself or to keep out of trouble. Such devotion to integrity is not very encouraging.
Ethicist Michael Josephson reminds us that, 'Ethics is having the character and the courage to do the right thing even when it costs more than we want to pay.' If we want to build long-term trusting relationships, each of us should strive to make a stronger commitment to practice the kinds of ethical values many of our grandparents have lived by - honesty, integrity, loyalty, responsibility, fairness, caring and citizenship."
The difference is that our grandparents believed that Josephson's virtues were objectively right, that they were grounded in something beyond ourselves. For many today virtue is entirely subjective and grounded in nothing more than our own feelings. Given that view, there really is no reason to embrace the virtues when they run counter to our own wants and desires.
There's much more on the survey at the link.